We were tasked by Cork City Council to deliver a coherent brand image which draws together the many disparate areas of activity they cover. As they have a broad range of content creators, the implementation of a robust identity with clear guidelines and strong coherent messaging was essential to the success of the initiative.

Based on the famous pride which Corkonians hold in their heritage, “This is what makes us Cork” forms the essence of the brand, implemented through a series of bold and contemporary visual elements. Delivered through a series of top level communications assets, working templates and an extensive guideline document, the brand reflects this pride and captures the essence of a city which is poised to see unprecedented growth over the next 20 years.

The new Cork City Council visual identity delivered a coherent and uniform look and feel which had been missing from Cork City Council’s communications for some time.  Through the use of digital media, printed assets, long and short form videos, the Cork City Council visual identity refresh instills a sense of pride in our city, and hopefully will continue to inspire future generations to embrace Cork as a wonderful place to live and work.